about randstad

Randstad is the world’s largest talent company and a partner of choice to clients. We are committed to providing equitable opportunities to people from all backgrounds and help them remain relevant in the rapidly changing world of work. We have a deep understanding of the labor market and help our clients to create the high-quality, diverse and agile workforces they need to succeed. Our 46,000 employees around the world make a positive impact on society by helping people to realize their true potential throughout their working life.

Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. In 2022, in our 39 markets, we helped more than 2 million people find a job that feels good and advised over 230,000 clients on their talent needs. We generated revenue of €27.6 billion. Randstad N.V. is listed on the NYSE Euronext (symbol: RAND.AS). For more information, see www.randstad.com  

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Marketing Manager- Demand Generation- Open to Remote - 27530

Full Time Associate
On-Site

Atlanta, GA, USA

This role is solely focused on executing our enterprise lead gen strategy using all of the current resources including our Account Based Marketing platform, DemandBase. This role is also heavily involved in the campaign creation, nurturing, automation, and segmentation of prospects and clients. They will also resides as the DemandBase system expert for the entire Marketing Department. This role works closely with product marketing, campaign management and the marketing automation teams to report back ROI and revenue growth potentials.

Key functions:

  • Own the lead generation process as part of the overall Digital & Demand Gen strategy
  • Develop ABM campaigns from beginning to end and report back on insights
  • Drive and track funnel metrics
  • Measure, analyze and report on current campaigns
  • Manage list segmentation of MQLs, SQLs  and MA opportunities
  • Investigate new channels, strategies through constant iteration and test assumptions

Key assets: 

  • strategic thinker
  • expertise in demand gen, content, campaigns, and personas
  • ABM experience, preferably demand base
  • Understanding and history of working in Hubspot
  • CRM / Sales experience
  • Understanding and usage of analytics
  • Digitally savvy person
  • Data curious mindset
  • Must love the science of marketing

Education

  • 4 Year / Bachelor Degree preferred    Emphasis: Marketing, Digital, Business

Experience:

  • 3 -7 Years     Lead, campaign, ad, or demand generation experience
  • 1-3 Years      Digital marketing via Hubspot / CRM systems
  • Staffing industry experience a plus

Get to know us and find out "What More Could You Do" at Randstad.

Equal Opportunity Employer: Minorities/Women/Veterans/Disabled

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.  

Applications Accepted on Ongoing Basis Until Filled

At Randstad, we love to celebrate our hardworking, diverse teams as demonstrated through our consistent industry-leading recognitions. To highlight a few awards, we are proudly ranked as a 2023 DiversityInc Top 50 company, a 2023 Disability Equality Index best place to work for diversity inclusion, and a 2023 Military Friendly Bronze Employer for Veterans.

When you join Randstad, you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join our winning team!

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com.