As a Field Marketing Manager you will lead the development of sophisticated, results-driven marketing plans that align with national objectives while addressing the specific needs of local markets. This role requires an innovative, data-driven marketer capable of delivering high-impact results in a fast-paced, client-focused environment.

Randstad has adopted a hybrid work model that balances flexibility with in-person collaboration. You’ll have the option to work remotely up to two days a week, offering a blend of remote flexibility and office engagement.

What you get to do:

Revenue Growth and Demand Generation:

• Drive marketing initiatives that directly contribute to revenue generation, with a focus on increasing market penetration, brand visibility, client and job seeker engagement.
• Collaborate with sales leadership to develop demand generation and field marketing strategies that support pipeline growth and deliver high-quality leads.
• Leverage insights and analytics to identify growth opportunities, optimize marketing spend, and ensure alignment with business growth objectives.

Campaign Creation and Execution:

• Support the development of global and national campaigns and execute US focused complex, multi-channel marketing plans, including ABM, digital, events, and content marketing, ensuring alignment with sales strategies and regional market demands.
• Ensure all campaigns are data-driven, optimized for performance, and contribute to measurable outcomes such as lead generation, customer acquisition, job seeker acquisition, and client retention.

Sales Enablement and Strategic Guidance:

• Foster a close partnership with the sales organization. Provide sales teams with marketing collateral, sales presentations, and training materials to enhance client engagement and drive sales cycle acceleration. 
• Serve as a marketing expert, providing strategic guidance and real-time marketing insights that empower sales teams to deepen client relationships, enhance engagement, and close deals faster.  Ensure the seamless integration of marketing strategies into the sales process.

Client-Centric Events and Thought Leadership:

• Plan and execute high-impact client events, workshops, and roundtables that foster engagement with key clients and prospects.
• Ensure events are thoughtfully designed to align with regional market needs and overall marketing and sales strategies, offering guidance to ensure successful implementation.

What you need to bring:

Required:

• Bachelor’s degree in Marketing, Business, or a related field.
• 6+ years of experience in field marketing, demand generation, or B2B marketing.  
• Expertise in developing and executing multi-channel campaigns, including ABM, digital marketing, and event-based strategies.
• Proven success in aligning marketing strategies with sales objectives to achieve measurable business outcomes and drive revenue.
• A strategic, data-driven mindset, with the ability to leverage insights and analytics to optimize campaigns and deliver ROI.

Preferred: 

• Previous experience in Staffing preferred.
• Proficiency in marketing automation tools, CRM platforms, and data-driven marketing technologies preferably HubSpot, Salesforce, and Bynder.

This job posting is open for 4 weeks.