about randstad

Randstad is a global talent leader with the vision to be the world’s most equitable and specialized talent company. As a partner for talent and through our four specializations - Operational, Professional, Digital and Enterprise - we provide clients with the high-quality, diverse and agile workforces that they need to succeed in a talent scarce world. We help people secure meaningful roles, develop relevant skills and find purpose and belonging in their workplace. Through the value we create, we are committed to a better and more sustainable future for all.

Headquartered in the Netherlands, Randstad operates in 39 markets and has approximately 40,000 employees. In 2024, we supported over 1.7 million talent to find work and generated a revenue of €24.1 billion.

For more information, see www.randstad.com.

Marketing Manager, External Communications - 51552

Full Time Associate
Hybrid

Atlanta, GA, USA

Speciality: Corporate Functions

Job Category: Corporate Marketing

Posted 3 days ago

As the Manager of External Communications and Thought Leadership, you will drive Randstad’s external reputation and market positioning through a holistic strategy that integrates high-impact media relations, public relations, executive branding, and insight-driven thought leadership. This role is responsible for transforming our proprietary research and strategic partnerships into client-ready assets that deepen engagement, build brand authority, and fuel business growth.

What you get to do:

  • Strategic Planning & Leadership Advisory: Develop and execute a cohesive external communications strategy for North America, primarily the U.S. market that aligns with overarching business goals. Act as a key advisor to senior leadership on market positioning, reputation management, and strategic messaging for external stakeholders, including clients, media, and industry partners.
  • Media & Public Relations Strategy: Develop and execute a proactive media relations strategy to secure positive press coverage in top-tier outlets across key North American markets. Manage PR campaigns, cultivate journalist relationships, and serve as a key point of contact for media inquiries.
  • Executive Branding & Visibility: Craft compelling executive keynotes, panel scripts, and thought leadership presentations for C-level leaders to position them as trusted voices in the market. Support the executive social media strategy, particularly on LinkedIn, to enhance personal branding and amplify company messaging.
  • Thought Leadership & Sponsorships: Lead the development of high-impact content such as white papers, e-books, and research studies that position Randstad as an industry authority. Maximize the ROI of industry partnerships and sponsorships by embedding content, securing speaking opportunities, and driving media amplification.
  • Client & Industry Events: Develop engaging agendas and content for executive roundtables, client webinars, and industry conferences that spark meaningful conversations and showcase Randstad's expertise.
  • Cross-Functional Collaboration: Partner closely with Sales, Field Marketing, and Digital Marketing teams to integrate thought leadership content into client touchpoints, demand generation, and account-based marketing (ABM) campaigns.

What you need to bring:

  • Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
  • 3 to 5 years progressive experience in corporate communications, public relations, media relations, or a related field. A proven track record of securing high-impact media coverage, developing executive platforms, and creating insight-driven thought leadership is required.
  • Proficiency using Google mail, calendaring and shared drives
  • Exceptional writing, editing, and storytelling skills, with the ability to translate complex data and concepts into compelling narratives for executive and external audiences. Strong media relations acumen and established relationships with business or HR trade journalists are a plus.
  • Strategic Acumen: Demonstrated ability to think strategically and develop and execute integrated communications plans that align with and drive business objectives.
  • Collaboration: Proven ability to work effectively in a cross-functional, fast-paced environment while managing multiple priorities. Excellent interpersonal skills for advising senior executives and collaborating with marketing and sales teams.

This job posting is open for 4 weeks.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

We are seeking candidates from all backgrounds and demographics and a variety of industries to join our winning team! Randstad is proud to be included in the prestigious "America's Best Employers for Women 2024" list. Randstad US has also been recognized as a 2024 Leading Disability Employer by the National Organization on Disability (NOD). At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com.